Promotional Event


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An important and valued customer to Disney is its Annual Passholders. As returning guests, they represent recurring income and excellent brand ambassadors. Simply put, they are the seeds of a growing revenue. To reward current Passholders and attract new ones Disney wants to host a family fun event at several locations throughout the United States for its current and prospective passholders to enjoy while being introduced to new Annual Pass perks and benefits and the promote the Disney Vacation Club.


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During the event, guests will learn about newly introduced spa and vacation discounts being offered to passholders as well as being given a chance to win a trip to the Disney Aulani vacation club resort in Hawaii. Attendance of the event will not be mandatory to have a chance of winning a Grand Prize. An invited participant will be required to RSVP online to validate the entry. This event is a great way to expand the membership of the Annual Passholders customer base driving recurring revenue and upsell the Disney Vacation Club which is yet another profitable recurring revenue for the organization.


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Blasingame, Alex. (2015) 5 Reasons Disneyland Doesn’t Want More Annual Passholders. Retrieved September 12, 2015, from



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