Working Company Profile

To all who come to this happy place: Welcome. Disneyland is your land. Here, age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world. (Walt Disney, July 17, 1955)”

With those telling words, the storied history of The Walt Disney Company truly began. The growth and success of an icon in the last sixty years has been remarkable.  From the meager beginnings as a cartoon studio in the 1920s to the global media / entertainment and retail giant of today. Sixty years since the opening of Disneyland in California Disney now owns and operates four additional theme parks located across the globe in Tokyo, Paris, Hong Kong and the iconic Walt Disney World in Florida.  In addition, acquisitions of ABC, Pixar, Marvel Entertainment and Lucas Film has created a new level of depth, agility and possibilities for continued corporate growth. The Disney conglomerate is made up of 5 separate business segments. They are:disney-empire

  • Media Networks – Representing broadcast, radio, cable and digital publishing. Consisting of Disney/ABC and ESPN
  • Parks and Resorts – a well know leader for high level guest experience leisure and travel provider. Made up of several parks and resorts, Disney has an iconic reputation in this segment
  • Studio Entertainment – One of Disney’s oldest businesses, has brought movies, movies and live entertainment to guests for nearly 90 years                                                                                                              Source: Disneyland Report
  • Disney Consumer Products – This business segment of the Walt Disney Company is responsible to bring guests innovative and  enjoyable quality merchandise from books and clothing to toys and fine art
  • Disney Interactive – covering platforms including mobile, social, console and web based offerings, Disney creates highly interactive and creative quality entertainment. is the #1 ranked website in the world

Disney has several strong competitors in each of their business segments.  Without surprise, Disney is strongest in Parks and Resorts and is highly dependent on domestic revenue for its continued success.  The visual below displays the Disney market share for each segment in comparison to two of the strongest competitors in each segment.

Market Share


Disney History. Retrieved September 3, 2015, from

CSIMarket. DIS’s Competition by Segment and it’s Market Share. Retrieved September 3, 2015, from

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